BODUO HOME: Bubble Tea Distributors' 2026 Strategy & Supply Chain Empowerment

From November 24th to December 9th, BODUO HOME hosted the 2025 Partner Business Empowerment Summit under the theme of “Looking Ahead, Coexisting, and Driving New Growth” in four cities: Hangzhou, Qingdao, Quanzhou, and Wuhan. During this conference, BODUO HOME and its nationwide dealer partners jointly discussed industry trends and marketing strategies, drew a blueprint for the future of the industry, and ignited the engine for new-cycle growth.

Strategic Guidance, Planning for 2026

The current freshly-made tea beverage industry is at a critical stage of transformation and change. Through multi-channel strategic insights, BODUO HOME provided partners with guidance on product innovation directions.

At the summit, Chen Hao, Vice President of Boduo Group, delivered a speech titled “2026 Annual Strategy and Spring/Summer New Product Release.” He systematically reviewed the structure of the tea beverage industry in 2025, analyzed industry data, dissected the trend changes for 2026, and provided a comprehensive explanation of the annual strategy, market approach, and new product planning. This offered partners directional guidance and a clear path to growth.

Method Upgrades, Empowering New Growth

The path to market breakthrough urgently requires new tools and methods. Ma Mingqiang, General Manager of the Boduo Food Marketing Management Center, focused on industry trends, channel development stages, and current market challenges. He elaborated on the future upgrade direction and support strategies for Boduo's practical training program, providing partners with solutions for marketing breakthroughs and further strengthening their confidence in market expansion and operational optimization for the coming year.

Flash Market Experience: Multi-Channel Applications and New Product Display

The conference set up a “Flash Market” tasting area, revolving around four major channels: “Tea Beverages, Coffee & Alcohol, Sweet Soups (Desserts), and Catering.” This section offered partners a journey of flavor inspiration through innovative product applications and a variety of new products. Attendees actively participated in the tasting experience, providing on-site feedback and scoring with great enthusiasm.

Regarding the innovation and refinement of the product matrix, BODUO HOME pre-released the frozen juice series and the frozen meal pack series at this conference.

Materials Display Area

Best Practices:

Regional Benchmark Case Sharing In the special sharing session, outstanding partners from different regions took the stage to share their practical experiences in market expansion, team management, live-streaming operations, and event strategies. These valuable, frontline experiences not only inspired attendees but also built an ecosystem for regional experience exchange and mutual empowerment.

In-depth Communication

Regional Symposia Finding answers through communication and creating value through listening. During the symposium, partners discussed key issues in breakout groups, sharing their views and exchanging ideas. Subsequently, each group raised questions concerning product development, R&D, operations, and market policies, truly achieving a “face-to-face, heart-to-heart” communication that made the link between BODUO HOME and its partners closer and more stable.

Moment of Glory

Annual Outstanding Dealer Awards As the award music played, the conference held a grand awards ceremony to recognize and reward outstanding partners, encouraging more forces to jointly create growth in the future. At BODUO HOME, we are not just partners; we are family members moving forward together.。

Warm Dinner

Cherishing the Moment Together After a full day of packed agendas, Boduo family members from across the country gathered to share a warm dinner, further deepening the emotional bond among BODUO HOME partners.

At Boduo, we always believe that partners are part of the community home. In the future, Boduo will work hand-in-hand with every “family member,” using a clearer strategy, a more stable supply chain, and a richer product system to drive entirely new growth and co-create infinite possibilities.

 — BODUO HOME, journeying with the times, coexisting with partners.